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Dell’s Supply Chain

Required Resources
The following resources are required to complete the assessment.
Library Resources
The following e-books or articles from the Capella University Library are linked directly in this course:
Gray, M. (2007). Revolving around the customer [supply chains customisation]. Manufacturing, 86(6), 2831. doi:10.1049/me:20070603.
Kapuscinski, R., Zhang, R. Q., Carbonneau, P., Moore, R., & Reeves, B. (2004). Inventory decisions in Dell’s supply chain. Interfaces, 34(3), 191205. doi:10.1287/inte.1030.0068.
Blanchard, D. (2012). Dell taps into innovation to reach emerging markets. Industry Week/IW, 261(11), 45.
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Suggested Resources
The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.
Capella Multimedia
Click the links provided below to view the following multimedia pieces:
Uncertainty Impacts the Supply Chain | Transcript.
Library Resources
The following e-books or articles from the Capella University Library are linked directly in this course:
Blanchard, D. (2010). Supply chain management best practices. (2nd ed.). Hoboken, NJ: Wiley.
Bhatnagar, A. (2009). Textbook of supply chain management. Lucknow, India: Word-Press.
Drake, M. (2011). Global supply chain management. New York, NY: Business Expert Press.
Greeff, G., & Ghoshal, R. (2004). Practical e-manufacturing and supply chain management. Oxford, England: Newnes.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume I. Mumbai, India: Himalaya Books Pvt.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume II. Mumbai, India: Himalaya Books Pvt.
Farooqui, S. U. (2010). Encyclopedia of supply chain management: Volume III. Mumbai, India: Himalaya Books Pvt.
Course Library Guide
A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the BUS-FP3022 Fundamentals of Supply Chain Management library guide to help direct your research.
Internet Resources
Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.
Malik, Y., Niemeyer, A., & Ruwadi, B. (2011). Building the supply chain of the future. McKinsey Quarterly. Retrieved from http://www.mckinseyquarterly.com/Building_the_supply_chain_of_the_future_2729
Sustainable Supply Chain Foundation. (n.d.). Retrieved from http://www.sustainable-scf.org/
Bookstore Resources
The resources listed below are relevant to the topics and assessments in this course and are not required. Unless noted otherwise, these materials are available for purchase from the Capella University Bookstore. When searching the bookstore, be sure to look for the Course ID with the specific FP (FlexPath) course designation.
Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and operation (6th ed.). Upper Saddle River, NJ: Prentice-Hall.

Overview
In 600800 words, respond to a series of questions about the past success and current challenges of Dell’s supply chain, and offer your thoughts regarding Dell’s distribution strategy, based on assigned library articles.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
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Competency 1: Design a supply chain to support an organizational strategy.
Explain why a company’s supply chain strategy is successful.
Competency 2: Improve efficiency in the supply chain.
Describe the main challenges facing a company.
Competency 3: Manage a supply chain in order to satisfy customers.
Describe how a company has changed its supply chain to satisfy its customers.
Competency 4: Communicate in a professional manner that is consistent with expectations for supply chain managers and participants.
Exhibit proficiency in writing, critical thinking, and research; adhere to APA style and formatting.

Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reading the related articles from the Capella library (linked in the Resources under the Required Resources heading), answer the following questions:
Why has Dell’s direct supply chain been so successful?
Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
Was Dell’s decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?
Your assessment should be written in a Microsoft Word document 600800 words in length. All written assessments should follow APA rules for attributing sources.
Dell’s Supply Chain Scoring Guide
Criteria Non-performance Basic Proficient Distinguished
Explain why a company’s supply chain strategy is successful.
Does not outline why a company’s supply chain strategy is successful. Outlines why a company’s supply chain strategy is successful. Explains why a company’s supply chain strategy is successful. Analyzes why a company’s supply chain strategy is successful.
Describe the main challenges facing a company.
Does not identify the main challenges facing a company. Identifies the main challenges facing a company. Describes the main challenges facing a company. Describes the main challenges facing a company and provides strategies to effectively overcome the challenges.
Describe how a company has changed its supply chain to satisfy its customers.
Does not trace how a company has changed its supply chain to satisfy its customers. Traces how a company has changed its supply chain to satisfy its customers. Describes how a company has changed its supply chain to satisfy its customers. Analyzes how a company has changed its supply chain to satisfy its customers.
Exhibit proficiency in writing, critical thinking, and research; adhere to APA style and formatting.
Does not exhibit proficiency in writing, critical thinking, and research; does not adhere to APA style and formatting. Exhibits inconsistent proficiency in writing, critical thinking, and research; inconsistently adheres to APA style and formatting Exhibits proficiency in writing, critical thinking, and research; adheres to APA style and formatting. Exhibits proficiency in writing, critical thinking; supports analysis with relevant research; adheres to APA style and formatting.


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