Explain what type of organizational structure of apple company and explain why you have chosen this structure advantage and disadvantage of using this structure.
1.explain the qualities of a good manager and good leader. Mention at least 5 qualities for each. (Mention peter druker, mintzberg and other therists. Using apple company state which type of management and leadership style they have ( Tannenbaum& Schmidt), give reasons for your answer.
2. Explain what type of organizational structure of apple company and explain why you have chosen this structure advantage and disadvantage of using this structure. Explaining the importance of different department functions. State the purpose of market research (different types and why there are used and give a example of a form of research apple company has used for one of their product). Include your product life cycle example and your SWOT analysis diagram also include PESTLE analysis. Market segmentation (explain what customer apple company targets, (why do you think this or how do you know)
And the marketing mix explain with an example of one of apple product.
3. Describe a recent advertising campaign of apple company and explain how successful or unsuccessful it was or describe a recent public relations event (positive or negative) describe what happened and suggest how it could have been handled differently in the future. Conclusion with the importance of good management and planning and how this to marketing functions ant the public relations team, and further move onto the success or failure of the business.