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Marketing plan

Donal B is a chocolate product market and own two stores in Melbourne. He wants to grow his brand nationally and internationally and compete with large rivals. He also considered selling through Coles and Woolworths, Aldi options or create high end specialty store.
1.- Create a marketing strategy and how the new business should be positioned (mentioned positioning theory that the shop shop should follow and why) explain one or more positioning approaches.
2.- Outline the following four elements of the marketing mix:
a) Ideas for the products and service that could be offered and how thy can be offered.
b)Explain the different levels of product and how Donald should apply them.
c) Pricing: describe the pricing strategies recommended and justify your choice
d) Distribution: Outline the distribution strategies recommended for Donald. Example: where would you locate outlets? would you own retail outlets or offer franchise options?
e) Promotion: Outline the promotion strategies you would recommended (most relevant advertising strategies)
f) Extended marketing mix: Outline other 3 marketing mix elements( if found relevant).


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